From Walking the Runway to Running the Show: Magda’s Swider Next Chapter

In an industry where roles are increasingly fluid, Magda stands out as a force who doesn’t just cross boundaries but she redefines them. Known for her striking presence on the international runways, she has long embodied the essence of a modern model. For years, we have admired Magda on the runway for brands such as Miu Miu, Jimmy Choo, Fendi, as well as Martin Adalvarez, Walter Mendez, and many others. Today, however, her story has evolved into something far more multidimensional.

Magda is no longer only the face in the spotlight, she is the mind behind it. Over the past two years, she has stepped seamlessly into a new role as a fashion show director and Head of Oniriq Fashion Shows within a French media group, shaping the very structure of the industry she once walked through.

From overseeing backstage dynamics to casting models and curating the rhythm of each show, Magda is deeply involved in every layer of production. Her work is defined by precision, intuition, and an uncompromising attention to detail – qualities that transform each show into a fully immersive experience.

What sets her apart is not only her transition, but her momentum. Magda never stands still. She continues to push forward, proving that there is space in fashion and in showbusiness for bold, creative voices willing to take risks and lead.

She actively supports emerging designers, offering them a platform to present their collections during key moments of the global fashion calendar, including Paris Fashion Week, Haute Couture, and exclusive showcases during the Cannes Film Festival. Through her work, she creates opportunities where they are often hardest to find.

At the same time, she inspires a new generation of models by showing that modeling can be just the beginning. That it is possible to evolve, to build, and to create beyond the runway bridging fashion with events, production, and creative direction.

There is something almost cinematic about the way she moves through this world. One day, she appears on the red carpet in Cannes, embodying elegance and confidence. The next, she is behind the scenes, orchestrating one of the most refined fashion shows with complete control and vision.

Magda moves like a storm, relentless, driven, and impossible to ignore. But beyond the energy lies something deeper: vision, resilience, and a rare ability to merge artistry with execution.

In a time when authenticity and versatility define true influence, Magda is not simply part of the fashion industry—she is shaping its future.

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